11.04.2011 New Brand Alert!

Hedonia arrives @ Glebe

The most recent collection to hit the rails at Glebe is new up-and-coming label Hedonia . . . .

Hedonia is a young independent fashion brand that launched in 2010, when designers Kerri & Kay saw there was a gap in the market for feminine styles.

The girls drew their inspiration from Ibiza, "We love Ibiza, really love Ibiza. Hedonia comes from the word Hedonism, it is for women who seek pleasure from there clothes. Who wouldnt want what they are wearing to make them feel good?! Its all about enjoying yourself and living life to the full."

By offering quite a wide selection of styles, from floaty floral dresses to body-con jersey pieces, Hedonia ensures that they cater for a wide variety of women but all with a Hedonian twist.When asked where the girls would want to be in 5 years time they answered:"Wearing a Hedonia dress sitting outside Cafe Mambo in Ibiza sipping a cocktail surrounded by lovely ladies all in Hedonia! It would be fantastic to have a Hedonia shop aswell.

The label has already caught the eyes of Pixie Lott, Alexandra Burke and The Saturdays and has just recently featured in the April issue of glossy magazine Cosmopolitan. With prices starting from just £55, you can afford to buy a new frock for every Saturday night – weekend, here we come!

Hedonia is FUN, FASHIONABLE and IRRESISTABLE.